Social Media Surgeries (also called Social Media Tune-Ups) are informal drop-in sessions where anyone from the voluntary and community sector can come and pick the brains of our 'surgeons' (helpful volunteers who understand the world of Twitter, Facebook and the rest).
What You Need
All you need is:
- A free room where there is wifi and you can buy or borrow a drink (cafe is perfect)
- A surgery manager – the person who’s happy to choose a time and date and check with the people at the venue that it’s ok with them. On the day they welcome people, introduce them and just make sure people are ok.
- At least one surgeon (can overlap with manager in the weeny ones) and hopefully at least one person from a local community and voluntary group who wants some help.
- Zero expectations – high hopes can kill enthusiasm. Expect nothing and be delighted by what does happen.
You probably already know your surgeons! They might be past presenters at your meetup, friends or colleagues.
- Past presenters at your NetSquared group
- Local consultants working in the nptech sector
- Organizers at your local Social Media Club, HootUp, or other social media-themed group (Hint: search meetup)
Sample invitation to Surgeon
SUBECT: You're clever! I need your help!
Hi there NAME,
I'm planning a Social Media Surgery on DATE and I want you to be a part of it.
What's a Social Media Surgery? It's a fancy name for an event where we offer one-on-one social media and digital campaigning help for local nonprofits and community-minded folk. Think of it as a free consulting session for a local group that's limited to 30 minutes.
Surgeries are a great way to support local nonprofits in a clear and time-constained format. The time commitment is two hours (four 30 minute sessions.)
Don't worry if you don't feel like an expert - we'll be doing some pre-matching of our "patients" (those needing help) and our surgeons (that's you!) and the general skill level of the people we're helping is low, so you're gonna look like a wizard on almost any topic!
What's in it for you?
- You're helping local nonprofits build community and supporters for their amazing work
- You're connecting with potential clients (if you're a consultant)
- It's your chance to show off your skills!
- It'll be fun!
So what do you, wanna get involved? It'll be fun! All you have to do is hit reply and say "yes" and I'll take care of the rest.
Your meetup group should be the key to recruiting patients, but you may want to reach outside your existing community. Finding a partner to host your meetup can work really well, especially if they already have a community.
- Public Library
- Community television and radio stations
- Universities or schools
Meetup Event Description Template
TITLE: Social Media Surgery: Hands on social media advice & help
Do you need a hand in learning social media basics, like posting photos on Facebook or writing a tweet? Or maybe you have questions about how to track the clicks on your links, or use Facebook Insights? Or maybe you want to chat with someone about your social media strategy? Or maybe you’re a social media pro yourself, and want to share your experience with others?
This month we’re doing something a bit different: a social media surgery. Started in the UK, the basic idea of a social media surgery is that it’s an informal event where anyone in the community with questions about how to use social media (“patients”) can come and sit down with someone who is more experienced in that area (“surgeons”, aka “doctors” as we would say) and get friendly, personal advice.
On hand to help answer your questions will be several of the Net Tuesday team who have experience using platforms and tools such as Facebook, Twitter, Instagram, Bit.ly, Pinterest, etc.
It’s a bit like an unconference in that what happens at the event depends on who comes and what they want to learn about - so come with your questions. Anyone else who feels they have knowledge to share as a “surgeon” is also welcome and highly encouraged to attend. And because of the nature of the event, you never know what you might end up learning from one of the other participants!